Hazelmade started small as a way to branch out from my day job as a graphic designer. At first, I drew each card by hand, selling to friends and family and at local craft markets in Fort Collins and Denver. I didn’t imagine an online shop of my own, or my work in retail stores across the U.S. My expectations for Hazelmade were simple; I was seeking a place to grow creatively.

Over the years the stacks of old notebooks, sketchbooks, and messy piles of drawings have grown, and so has Hazelmade. The handful of greeting cards has expanded to a full line of paper and home goods. I made my first catalog in the woods of Northern Michigan adding tea towels, calendars, notepads, and little notes. Later settling in Kent, Ohio, I began sketching again, realizing in the process how much the tangibility of pen and paper take me back to Hazelmade’s roots.

New this year are pocket-sized journals inspired by my travels throughout the states and abroad to Croatia, Portugal, and the mountains of southern Japan. I continue to connect with shop owners and am thrilled by each and every one who has included my work in their store. The stories people share from products being part of the simplest celebrations, to the place you wrote your wedding vows, inspires me to keep making. It would have been impossible to imagine what Hazelmade would become, but I’m grateful for the answer I get to give every time someone asks what I do for a living.

One thing that remains central to my idea of Hazelmade is that I want to love the products I create and use them in my daily life. I’ve discovered along the way that being part of your spaces, homes, and adventures is an incredible feeling.

Looking forward, I find myself simultaneously nostalgic about Hazelmade’s beginnings and also excited for all the possibilities ahead.

Susan Hazel Rich
Owner & Illustrator